The manifesto
Newswires. One-to-many blasts. Beat-based matching. "Best practices". You can't afford for your tools to be disconnected from what's happening in your brand and out in your media landscape when PR is 99% exceptions.
Marketers and comms pro are being asked to do more, with less time and resources. They must be great researchers, analysts, storytellers, writers, scientists, example of patience and perserverence and... dabble in the divine arts?
PR is the last bastion of marketing without the tools and data to back your ideas and prove the performance of your campaigns, beyond vanity metrics.
That opacity makes us look like we're operating on guesswork.
So we built Gust PR.
The first PR operating system with full context of what's happening in your brand and out in your media landscape, to solve the two biggest hurdles in modern PR:
how we measure and how we optimise the performance of PR.
Gust PR brings clarity and performance to your PR/
Who builds it
Gust is built by people who have actually run campaigns, survived 48th round of edits, explained why journalists don't allow people to review the article before it is published, chased embargoes and defended strategy with nothing but a coverage reports in front of CEOs and CMOs.
Bad PR wastes everyone time: journalists' and yours. Working with journalists is key to understanding how matching and pitching behave, so what lands in an inbox reflects how newsrooms actually decide what to cover.
We love storytelling. So we automate everything but the part where you share what makes a story newsworthy: your human experience, expertise. We dont let AI put words in your feeds.