Newsary Pty Ltd (ABN 72 669 333 902) trading as Gust PR
gustpr.com/journalist-privacy
Version 1.0 — effective 30 June 2026. Last updated 30 August 2026.
You may be in our media database. It holds professional information about journalists — your name, your outlet, what you cover, links to your published work, and sometimes a work email address.
To see what we hold, correct it, hide your contact details, or be removed entirely: email marie@newsary.co.
No account. No form. No reason required. We action requests within 30 days and usually within a few days. If you ask to be removed, we also tell every client who has accessed your record that they must stop using and delete your details.
Gust PR is an Australian media intelligence platform. Newsary Pty Ltd ABN72 669 333 902, trading as Gust PR, is the company behind it. Communications teams use Gust to work out which journalists actually cover a subject before they pitch it.
This notice is for journalists, editors, producers and contributors whose professional information appears in our database. It is separate from our main Privacy Policy, which covers our customers and website visitors.
We currently hold professional information about roughly 5,000 journalists and contributors, most of them writing for Australian, UK and New Zealand outlets.
Our whole premise is that most PR is bad because it is untargeted — the same release blasted to everyone on a list. Gust PR and Gustfeel exists to make the opposite possible: match a story to the small number of journalists who genuinely cover that subject.
Doing that requires knowing who covers what. That is the only reason we hold information about you.
We think this is a legitimate purpose that also works in your favour, because it reduces the volume of irrelevant pitches you receive. We recognise you did not ask to be included, which is why removal is unconditional and easy.
We only ever surface an emai address if the user already had it in their media list or if we found you are an exceptional fit for the story they are pitching.
Your professional identity — name, current outlet, role, whether you are staff or a contributor, and previous outlets.
What you cover — beats and coverage areas, topics you have written about, how many articles we have on file, when you first and most recently published, and links to your published work.
Public professional profiles — your X/Twitter handle, LinkedIn URL, other public social profiles, and your location, state or country.
Contact details — a work email address, and for a small number of records a work phone number, only if it was first added by a user. Please read section 5, which explains where these come from.
Your stated preferences — where you have publicly said, or told us, how you prefer to be pitched: whether you are open to pitches at all, your preferred contact method and format.
Our analysis — our own scoring of how closely your published work matches a client's subject, and summaries of your coverage themes and writing style, generated from our proprietary analysis of your published work. We pay for the news and never summarise your work to our clients, instead surfacing links and encouraging to read your work directly to support impressions and ad revenue.
A client's private notes — a client may record in their own workspace whether they have pitched you, and add their own notes and status labels. Those notes belong to that client and are not visible to any other client.
Some email addresses come from our users existing media list. And are only visible to them.
Public and published sources: your bylines and articles, your outlet's website and masthead, published media kits, and your public professional profiles. Some emails address are derives from other present in our database.
A small proportion comes from curated imports and from one third-party business contact provider, Hunter.io.
We do not buy consumer marketing lists.
Our terms permit clients to use your information only to research, prepare and send genuine, relevant media outreach on their own behalf.
Our terms prohibit clients from:
The client is the sender, not us. When a client emails you, they are responsible for complying with the Privacy Act 1988 (Cth), the Spam Act 2003 (Cth) and any equivalent law that applies to you, including providing a working unsubscribe and identifying themselves accurately.
If a client contacts you in a way that breaches this, tell us at marie@newsary.co. We will investigate and can suspend their access.
Where we hold a verified or published email address for you, we will email you to let you know your record exists, what we hold, and how to correct or remove it.
We do not send that notification to a derived address, because we are not confident it is you and we would rather not send unsolicited mail to an address we guessed.
Email marie@newsary.co with "Media database" in the subject line. Tell us your name and outlet, or send a link to your profile. We can:
You do not need to give a reason, create an account, or explain yourself. There is no charge. We may ask you to confirm your identity where the request isn't obviously from you.
We respond within 30 days, and normally much sooner.
One caveat on full deletion: if you ask to be removed, we keep a minimal suppression record — enough to recognise you and stop your details being re-collected from public sources later. That record is not visible to clients and is not used for anything else. If you would prefer we didn't, tell us, but be aware you may reappear.
You can also claim your profile in Gust and manage it yourself: correct your record, set out how you want to be pitched, choose what is published, and see who has your details. It is free and you do not need a paid subscription. [CONFIRM THIS IS LIVE AND ADD LINK]
Where the GDPR or UK GDPR applies, our lawful basis is legitimate interests under Article 6(1)(f) — connecting relevant stories to the journalists who cover that subject. Regardless of the geography, we only ever surface an email if the user already had it in their media list or if we found you are an exceptional fit for the story they are pitching.
We have weighed that against your interests, and it is why we limit ourselves to professional information, collect no special category data, do not sell the database, and make objection unconditional.
You have an unqualified right to object under Article 21. If you object, we will erase your record — we will not ask you to justify it or attempt to demonstrate overriding grounds.
You also have the right to access, rectification, erasure, restriction, and data portability, and to complain to your local supervisory authority or the UK Information Commissioner's Office (ico.org.uk).
Our infrastructure and service providers are located in Australia, the United States and the European Union. Transfers out of the EEA or UK rely on the European Commission's Standard Contractual Clauses and the UK Addendum.
We keep your record while you are professionally active, or until you ask us to remove it. Suppression records are kept indefinitely in minimal form so we can honour your request. Records for journalists who appear to have left the industry are reviewed and removed periodically.
Your information is held in an access-controlled database with encryption in transit and at rest, row-level permissions, and audit logging. Access is limited to personnel who need it.
If we suffer a data breach likely to cause you serious harm, we will notify you and the Office of the Australian Information Commissioner under the Notifiable Data Breaches scheme.
Talk to us first — marie@newsary.co. We will acknowledge within 5 business days and respond within 30 days.
If you're not satisfied:
Office of the Australian Information Commissioner
GPO Box 5218, Sydney NSW 2001 · 1300 363 992 · oaic.gov.au
If the GDPR applies to you, you may also complain to your local supervisory authority.
The current version of this notice is always at gustpr.com/journalist-privacy with the effective date at the top.