For podcasters, creators & conferences

Podcasts don’t have an expiry date. Attention does.

Your episodes, your talks and your hosts are an attention engine waiting to be switched on. Gust PR maps them to what’s trending and carries them beyond an audio-first audience ~ into print, digital, radio, newsletters and the creators your listeners already follow.

Start your PR todayGet a taste ~ book a demo
On the menu

Sustained attention is hard to earn. Harder still in a medium that never leaves its own lane.

Audio is ultra-competitive and, traditionally, it doesn’t expand into other media. A great episode gets its release-week bump and then sits there. Unless you map the distribution of new and old episodes around what’s trending ~ and amplify the assets you already have. That’s the whole idea.

01

Repurpose what you’ve already recorded

Episodes don’t expire. When a topic you covered eight months ago starts trending, Gust flags it and you pitch the episode ~ and the host ~ straight into the conversation.

02

Op-eds before the episode drops

Invite guests to co-write an opinion piece ahead of release ~ one by one, or as a collaborative op-ed. It teases the episode in outside media, wherever each guest’s expertise fits best.

03

Hosts as thought leaders beyond the show

Your hosts have built genuine audiences and reputations. Gust finds the trending topics where that reputation earns a byline. “What a host learned from having their brain picked by 120 founders” is a story, not a promo.

04

Your speaker line-up is a newsroom

Running a conference? Every session is an angle and every speaker a spokesperson. Commentary before the event, op-eds during, takeaways after ~ so the conversation outlives the venue.

Meet the kitchen

The intelligent PR assistant for creators who want more from their attention.

August

Media monitoring ~ he sees all that matters

Meet August

August reads everything: every article written about your industry, your show, your competitors. So you always know what’s trending, what’s about to, and how to get to the story first. Media monitoring that finally answers “so what?”

Chef

Media intelligence ~ he thinks, therefore you are

Meet Chef

Most AI PR tools serve the average best practice, dried of all context ~ yours or the media’s. Not Chef. Trained by seasoned journalists and spicy PR pros, with your full brand context and your live media landscape, Chef serves the right opportunity to the right journalist. Always perfectly timed.

Gusto

Execution ~ but tasteful

Meet Gusto

Your own PR account executive ~ the one with a journalism background. Gusto would never use anything but your words, or pitch on your behalf. He drafts pitch-ready stories, puts himself in the journalist’s shoes and finds any journalist’s email address in real time.

Your PR engine

PR is an engine, not a lightswitch.

With Gust PR you get featured when you have news and when there’s news you can jump on. Across every media that matters to your audience: print, digital, podcasts, radio, newsletters, niche creators. And the more you’re in the media, the more you’re in the media.

The Attention Matrix™

Every pitch is scored on five capitals, in the context of what’s trending and what each journalist individually expects. It’s how Gust makes sure a story is as timely and as relevant as it can possibly be before anyone hits send.

TimelinessMagnitudeFame capitalEmotional capitalAudience fit

No one can guarantee coverage ~ it is simply not how earned media works. What we can guarantee is that every pitch leaves the kitchen newsworthy.

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The old way ##INLINE3## the Gust way

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A $10k-a-month retainer, plus a pretty coverage book on Friday.
An always-on PR engine giving you clarity into every trend, every story and every pitch.
Best practice that is blind to your context, or to what journalists want beyond a form they filled in three years ago.
Real-time intelligence that improves the relevance, timeliness and newsworthiness of each story.
A database sorted by beats, last updated in 2019.
Live behavioural analysis of every journalist in your category, so you stop wasting your ~ and their ~ time.
Vanity metrics: impressions, AVE, a share-of-voice number with no story behind it.
Not all mentions are equal. Context-based monitoring, weighted share of voice and brand perception ~ data your team can actually use.
AI that writes for you.
AI that works for you, writes with you, in your words only.
Success stories

The proof is in the pitchin’.

250+

FlixBus Australia ~ media features, 100% share of voice

From a non-existent media category to owning it

Strategy: micro-targeted at scale. Over 100 small media across radio, regional, mainstream, industry and TV, each with a personalised pitch and a little help from Gust finding the angle that mattered to that journalist.

So what: more than 200 features, from regional radio to The Sydney Morning Herald, The Guardian, The Canberra Times and syndicated regionals.

2 op-eds

Understanding Zoe ~ in the very first month

From first coverage to first one the media calls

Strategy: ongoing PR combining news (a raise, original research) with thought leadership ~ opinion pieces in Startup Daily and Women’s Agenda.

So what: the media now comes to them. Inbound requests from Nine on the autism and NDIS story, and named a 2026 Startup to Watch by SmartCompany.

Forbes

Nevam ~ international & industry coverage

Amplifying a funding round until the whole industry spoke about it

Strategy: a deep dive into the brand’s media landscape produced a media list of seven names, timed, with suggestions to sharpen the news.

So what: pickup for a $1.2M raise across its own niche, business media and national coverage in the NZ Herald. Shortly after, the founder’s opinion article ran in Forbes.

Next steps

Sign up, claim your profile, and let’s map your media landscape.

First two weeks

Map your media landscape

A 90-day media landscape audit of your show, your category and your competitors, and a 12-week attention roadmap with the detailed strategy behind it.

By week four

Implement and experiment

Your always-on media engine is running: episodes mapped to trends, first guest op-eds in motion, first coverage landing.

Ongoing

Two proactive, one reactive, every month

Two proactive opportunities on the back of what’s trending in your space, plus one reactive opportunity when you have news. Always on.

The omniscient creative system for nimble content creators who refuse to leave their visibility to chance ~ let alone to AI.

Hey, that’s you.

Pricing

Run your PR kitchen, or let us cook.

Self-serve ~ Starter

For solo founders and small brands without an in-house resource or agency: an intelligent PR assistant with full context of your brand, PR best practice and what’s happening in your media landscape.

A$149per month
Subscribe

Or pay yearly

This includes

  • Media monitoring ~ 1 brand, 1 market, 3 competitors, 15 keywords
  • Predictive media intelligence: spot early signals of trending narratives
  • 3 fresh PR opportunities in your inbox ~ weekly
  • 3 live campaign ideas to map to pitch ~ monthly
  • Media CRM: up to 60 journalist recommendations & email lookups
  • 1 campaign teardown a month
  • Media alerts & reporting ~ share of voice, competitive benchmarks
  • Brand second brain, voice fingerprint, unlimited conversation memory
  • Gmail integration ~ 3 team members ~ email support
Most popular

Self-serve ~ Pro

For solo CMOs, nimble marketing teams, or heads of comms who are also responsible for PR: always know what to pitch, to whom, when and why ~ get the coverage and the credit.

A$499per month
Subscribe

Or pay quarterly · yearly

This includes

  • Everything in Starter, plus:
  • Media monitoring ~ up to 5 brands, 3 markets, 3 competitors, 30 keywords
  • Daily scanning ~ your landscape refreshes every day
  • 6 fresh PR opportunities ~ weekly
  • 10 live campaigns a month: from idea, to map, to pitch
  • Unlimited journalist recommendations and contact lookups
  • PR crisis centre, issues radar, stakeholder mapping, Q&A prep
  • 5 labs sessions a month ~ reverse engineer successful campaigns
  • Gmail and Slack integration ~ 5 hero audiences ~ 5 team members ~ dedicated support

Agency

For agencies or in-house teams juggling multiple clients, each with their own media landscape, competitors and news cycle ~ in one intelligent workspace.

Starting at

A$797per month

Billed monthly based on usage

Get in touch

This includes

  • Everything in Pro, for every client, plus:
  • Media monitoring ~ min 3 brands: 3 markets, 5 competitors, 30 keywords each
  • Sharable, editable weekly attention spark
  • Per-client coverage reports and share of voice
  • Invite your client to edit the draft with built-in AI best practice
  • Multi-collaborator campaign builder ~ project management
  • Unlimited team members & team management centre
  • Opt-in discounted referral programme for brands you offboard

All Inclusive ~ scaling your coverage

Software plus execution. We run the kitchen ~ you get the coverage. Your media landscape, your campaigns, your pitches and your reporting, handled by the team that built the platform.

Starting at

A$3,000per month

$2,500 execution fixed cost + $500 variable cost based on performance ~ inclusive of $499 software

Get in touch
  • 1 to up to 3 pitches a month
  • 1 reactive opportunity a month on the back of your announcement
  • Min 1 to max 2 proactive opportunities a month on relevant industry news (commentary, opinion article, media callout)
  • Dedicated PR strategist ~ execution across ANZ
  • Full visibility of project admin via Gust
  • Cancel anytime; software flexibility with agency-like services

Prices in AUD, ex GST. Choose your plan and billing cadence when you sign up. All Inclusive terms, including the performance fee, are in our Terms & Conditions.