The only PR platform that isn’t trying to replace you.

1

Nitty-gritty research, in minutes

Hours of research done in minutes: what’s trending in your category, who’s covering it, what they wrote last week and what they expect next.

2

Draft in your words. Edit.R keeps them honest.

Start from Chef’s angle or paste your own draft. Edit.R reads it with a journalist’s eyes and marks up the jargon, the promotional lingo and the “visionary” your CEO insists on ~ in-line, before anyone sends anything.

3

Invite spokespersons into the editor

Your CEO, your founder, your subject-matter expert: they edit directly in the draft, with the same AI best practice looking over their shoulder. No more version 14 by email.

4

The right journalist, at the right moment

Know which names on your media list fit this story right now, verified on what they published this week ~ and build new relationships where the coverage is going, not where it was in 2019.

5

Measure what actually changed

Not impressions. How the campaign moved your brand positioning online, in real time: weighted share of voice, the narratives you now own, and how you’re described when you’re not in the room.

“Visionary”? Journalists keep a special folder for that word. It’s the bin.

“Revolutionary platform” ~ which revolution, and who noticed? Give me the number that makes this real.

Your first paragraph has three adjectives and no news. The news is in paragraph four. Swap them.

Say it the way your customer would say it to a friend. Then cut a third.

Your media list, made live

Every journalist you already know, re-verified against their most recent work. You’ll never again pitch someone who changed beats in March. And when the story needs a name you don’t have, Gust finds who’s actually writing it now.

Your words. Never a bot’s.

Gusto drafts in your voice fingerprint and never sends. Personalised drafts land in your own Gmail, one per journalist. You read them, you hit send, you own the relationship.

Your relationships, on the record

Pitched, replied, published ~ tracked per journalist and per brand in one ledger your whole team can see. No email open-tracking, ever. Journalists can tell, and they don’t forget.

Media monitoring ~ he sees all that matters

Meet August

August reads everything written about your industry, your brand and your competitors. You always know what’s trending, what’s about to, and how to get to the story first. Media monitoring that finally answers “so what?”

Media intelligence ~ he thinks, therefore you are

Meet Chef

Trained by seasoned journalists and spicy PR pros, with your full brand context and your live media landscape, Chef serves the right opportunity to the right journalist ~ and tells you why now.

Execution ~ but tasteful

Meet Gusto

Your PR account executive with a journalism background. He drafts pitch-ready stories in your words, puts himself in the journalist’s shoes, finds the email address in real time ~ and leaves the sending to you.

Self-serve ~ Starter

For solo founders and small brands without an in-house resource or agency: an intelligent PR assistant with full context of your brand, PR best practice and what’s happening in your media landscape.

Or pay yearly

This includes

• Media monitoring ~ 1 brand, 1 market, 3 competitors, 15 keywords
• Predictive media intelligence: spot early signals of trending narratives
• 3 fresh PR opportunities in your inbox ~ weekly
• 3 live campaign ideas to map to pitch ~ monthly
• Media CRM: up to 60 journalist recommendations & email lookups
• 1 campaign teardown a month
• Media alerts & reporting ~ share of voice, competitive benchmarks
• Brand second brain, voice fingerprint, unlimited conversation memory
• Gmail integration ~ 3 team members ~ email support

Self-serve ~ Pro

For solo CMOs, nimble marketing teams, or heads of comms who are also responsible for PR: always know what to pitch, to whom, when and why ~ get the coverage and the credit.

Or pay quarterly · yearly

This includes

• Everything in Starter, plus:
• Media monitoring ~ up to 5 brands, 3 markets, 3 competitors, 30 keywords
• Daily scanning ~ your landscape refreshes every day
• 6 fresh PR opportunities ~ weekly
• 10 live campaigns a month: from idea, to map, to pitch
• Unlimited journalist recommendations and contact lookups
• PR crisis centre, issues radar, stakeholder mapping, Q&A prep
• 5 labs sessions a month ~ reverse engineer successful campaigns
• Gmail and Slack integration ~ 5 hero audiences ~ 5 team members ~ dedicated support

Agency

For agencies or in-house teams juggling multiple clients, each with their own media landscape, competitors and news cycle ~ in one intelligent workspace.

Starting at

Billed monthly based on usage

This includes

• Everything in Pro, for every client, plus:
• Media monitoring ~ min 3 brands: 3 markets, 5 competitors, 30 keywords each
• Sharable, editable weekly attention spark
• Per-client coverage reports and share of voice
• Invite your client to edit the draft with built-in AI best practice
• Multi-collaborator campaign builder ~ project management
• Unlimited team members & team management centre
• Opt-in discounted referral programme for brands you offboard

All Inclusive ~ scaling your coverage

Software plus execution. We run the kitchen ~ you get the coverage. Your media landscape, your campaigns, your pitches and your reporting, handled by the team that built the platform.

Starting at

$2,500 execution fixed cost + $500 variable cost based on performance ~ inclusive of $499 software