See, measure and optimise the performance of your PR ~ in real-time
your brand visibility and credibility in the media deserves better than guesswork based on yesterday's news; Gust Pr is the easy, affordable and actionable platform for nimble marketing and comms teams to bring predictability and performance to your PR.
Stay atop the news and in the news, even when you don't have news
Gust PR reads everything written about your industry, your brand and your competitors 👀, so you always know what's trending right now, what's about to trend, and what would make a timely media opportunity for your brand.
Never miss out on a media opportunity again, with on-the-go media intelligence
Our team of AI agents are trained by PR professionals and seasoned journalists AND they have the full context of what's happening in your brand, and out in your media landscape. Plus they integrate with your workflows and existing tools (including Slack, Claude and MCP), so you never miss out on a media opportunity again.
The right story, at the right time, to the right journalist, every time
Combining predictive media intelligence, media monitoring and a live, smart media database, Gust PR replaces traditional legacy PR tools that are backward-looking and point-in-time — to take the nitty-gritty of PR off nimble marketing and in-house comms teams' plates and let you focus on what you do best.
A fresher way to earn attention.
See it
Map it
Match
Pitch it
Earn attention
Measure it
When every brand can generate infinite content, the only thing that still counts is vouches for you — because your customers are looking for
Your audience is trust-thirsty.
All you can E.E.A.T credibility.
Most PR tools are one-size-fits-all: an AI trained on “best practice” but blind to your brand and the news cycle.
Gust is the one PR platform with all the context you need to get in the media
We surface the narratives building right now — and flag the ones that have expired, so you don't waste your time or the journalist's.
Attention sparks land in your inbox — thought leadership, commentary and newsjacking openings based on what is actually moving in your industry this week.
The most relevant journalist for your story at the moment you pitch — verified at that point in time against their most recent work, not a beat someone typed in 2019.
There is no guarantee in PR. But you can improve how timely, relevant and targeted your story is to that particular journalist — and maximise your chance of success instead of hearing crickets.
The most successful pitches go to five journalists or fewer. Map your campaign across channels and angles so every version of the story stays ultra-targeted — at scale.
Our AI agent, Gusto, asks you the right questions and only ever uses your words. With conversational memory and saved answers, the more you use Gust PR, the more we learn, the smarter and better we become.
An editor designed by PR professionals, turning a painful and lengthy edit process easy and instant. Your clients get stopped before they can muddy your messaging or bring promotional lingo back into the draft — and we're the ones telling them no.
The data you need to validate and defend your PR strategy — so you can confidently answer “but can you guarantee this will even earn our brand visibility?”
The right story at the right time for the right journalists
There's no guarantee in PR ~ that's just not how the media works. What you can control is how relevant, timely and newsworthy each pitch is, and how closely it matches that journalist's individual taste. Gust PR sharpens every one of those, then measures what actually landed, to improve with each pitch.
Not a media list builder. Not an outdated database. The fresher way to do your PR
| Monitoring | Media DB | Newswire | AI PR tool | Gust | |
|---|---|---|---|---|---|
| Tells you what already ran | yes | no | no | no | ~ yes |
| Tells you what is about to run | no | no | no | no | ~ yes |
| Journalist data refreshed continuously | no | no | no | no | ~ yes |
| Scores the story before you pitch | no | no | no | no | ~ yes |
| Writes in your voice, not a model's | no | no | no | no | ~ yes |
| Sends without your approval | no | no | yes | yes | no |
| Measures impact beyond impressions | no | no | no | no | ~ yes |
| Typical annual cost | $9k+ | $7k+ | $4k+ | $3k+ | one subscription |
Indicative annual spend based on what our early users were paying before Gust.
Run the kitchen, or let us cook.
Questions we get asked.
Is Gust just another media database?
No. A database tells you who to email from a list that went stale in 2019. Gust reads your industry live, tells you what is about to trend, scores the story against the journalist most likely to want it, and measures what the coverage moved.
Will Gust email journalists for me?
Never. Every pitch lands as a draft in your own Gmail and you hit send. Technically we only ever request the gmail.compose OAuth scope — never gmail.send — so an auto-send path does not exist in the product.
Does it write with AI slop?
Gusto drafts using your words only, learning from your past comms and every edit you make. Edit-r then critiques the draft the way a busy editor would, before it leaves your outbox. You approve every line.
Can you guarantee coverage?
No, and nobody honest can — that is just how the media works. What you can control is relevance, timing, reactivity, the quality of your story and its fit with the journalist. Gust improves every one of those, and shows you the score before you pitch.
What does it replace?
For most teams: a monitoring platform, a media database, and a pile of spreadsheets. That is $16k+ a year before anyone has written a pitch. All-inclusive also replaces or supplements an agency retainer.
Does it work with the tools we already use?
Yes. Gust connects to Gmail, your analytics and LinkedIn, so impact is measured against what your business already tracks rather than a number only PR people believe in.
Who is it for?
Comms leads at Series A to C brands, solo CMOs and founders carrying comms themselves, and PR agencies running many clients. If you refuse to leave your brand visibility and reputation to chance, you are the audience.
Take the guesswork out of your PR.
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